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~isPartOf:"Journal of customer behaviour"
~person:"McKie, David"
~subject:"B2B marketing"
~subject:"Marketing theory"
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Staging consciousness : marketing 3.0 post-consumerism and future pathways
Varey, Richard J.
;
McKie, David
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10008780444
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