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~isPartOf:"Journal of customer behaviour"
~subject:"Brand management"
~subject:"Social web"
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Search: subject_exact:"Konsumentenpsychologie"
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Brand management
Social web
Consumer behaviour
145
Konsumentenverhalten
145
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
18
Kundenzufriedenheit
18
Online retailing
18
Online-Handel
18
Markenführung
17
Brand image
15
Markenimage
15
Emotion
14
Dienstleistungsqualität
13
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Social Web
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Ajiboye, Tolu
1
Alhidari, Abdullah
1
Alpert, Frank
1
Arnone, Laurent
1
Ashman, Rachel
1
Balasubramanian, Siva Kumar
1
Bassiouni, Dina H.
1
Bertoldi, Bernardo
1
Bolat, Elvira
1
Brady, Mairead
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Brandão, Amélia
1
Breitsohl, Jan
1
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1
Brown, Stephen
1
Chaudhury, Amita
1
Cifci, Semra Dogan
1
Claffey, Ethel
1
Connaughton, Daniel P.
1
Dakroub, Roy
1
Dennis, Charles
1
Dimitriadis, Sergios
1
Edelman, Dan
1
Erdogan, B. Zafer
1
Ferreira, Carlos
1
Gannon, Valerie
1
Geerts, Angy
1
Giachino, Chiara
1
Hackley, Christopher E.
1
Harris, Ian
1
Harvey, John
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Holland, Stephen
1
Issa, Helmi
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Iyer, Pramod
1
Jayawardhena, Chanaka
1
Johnson, Kim K. P.
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Kaneva, Nadia
1
Kang, Ju-young M.
1
Kennedy, Aileen
1
Kennedy, Claire
1
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Journal of customer behaviour
Journal of business research : JBR
523
Journal of retailing and consumer services
372
The journal of product & brand management
293
The journal of brand management : an international journal
267
Psychology & marketing
119
International journal of internet marketing and advertising : IJIMA
108
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
102
International journal of hospitality management
95
European journal of marketing : EJM
87
Journal of promotion management : innovations in planning and applied research
83
International journal of advertising : the review of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
International journal of consumer studies
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Marketing intelligence & planning
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of international consumer marketing
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of marketing management : MM
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Technological forecasting & social change : an international journal
67
Journal of the Academy of Marketing Science
66
Cogent business & management
65
Journal of marketing
61
Marketing letters : a journal of research in marketing
61
Journal of fashion marketing and management
60
Journal of strategic marketing
60
Journal of global marketing
57
The journal of consumer marketing
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of travel and tourism marketing
54
SpringerLink / Bücher
54
International journal of electronic marketing and retailing : IJEMR
53
International marketing review
52
Journal of promotion management : JPM
52
International journal of contemporary hospitality management
50
Journal of internet commerce
50
Young consumers : insight and ideas for responsible marketers
46
Journal of Islamic marketing
44
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ECONIS (ZBW)
28
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1
Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity
Dakroub, Roy
;
Koles, Bernadett
;
Issa, Helmi
- In:
Journal of customer behaviour
20
(
2021
)
4
,
pp. 243-273
Persistent link: https://www.econbiz.de/10014424096
Saved in:
2
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu
;
Harvey, John
;
Resnick, Sheilagh
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Saved in:
3
The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula
;
Brandão, Amélia
;
Rodrigues, Clarinda
- In:
Journal of customer behaviour
17
(
2018
)
3
,
pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
Saved in:
4
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
Saved in:
5
Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos
;
Michaelidou, Nina
;
Moraes, Caroline
; …
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
Saved in:
6
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
Saved in:
7
Antecedents and measurement of brand commitment and behavioural loyalty
Cifci, Semra Dogan
;
Erdogan, B. Zafer
- In:
Journal of customer behaviour
15
(
2016
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10011655565
Saved in:
8
Corbynmania : citizen-consumers and the case for an alternative political marketing
Richardson, Brendan
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011655770
Saved in:
9
The rise of brandidates? : a cultural perspective on political candidate brands in postmodern consumer democracies
Kaneva, Nadia
;
Klemmer, Austin
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 299-313
Persistent link: https://www.econbiz.de/10011655771
Saved in:
10
Groupthink 2.0 : an empirical analysis of customers' conformity-seeking in online communities
Breitsohl, Jan
;
Wilcox-Jones, James Peter
;
Harris, Ian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 87-106
Persistent link: https://www.econbiz.de/10011411086
Saved in:
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