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~isPartOf:"Journal of customer behaviour"
~subject:"Creativity"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
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Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
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Service-dominant logic : marketing research implications and opportunities
Baron, Steve
;
Patterson, Anthony
;
Warnaby, Gary
;
Harris, Kim
- In:
Journal of customer behaviour
9
(
2010
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
Saved in:
2
Value innovation in B2B : learning, creativity, and the provision of solutions within Service-Dominant Logic
Mele, Cristina
- In:
Journal of customer behaviour
8
(
2009
)
3
,
pp. 199-220
Persistent link: https://www.econbiz.de/10003886074
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