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~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Strategic management"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of the Academy of Marketing Science
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Integrating marketing and information services functions : a complementarity and competence perspective
Nakata, Cheryl
;
Zhu, Zhen
;
Izberk-Bilgin, Elif
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009381728
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