//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~subject:"Consumer behaviour"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Beziehungsmarketing
2
Direct marketing
2
Direktmarketing
2
Großbritannien
2
Relationship marketing
2
United Kingdom
2
Konsumentenverhalten
1
Mobile communications
1
Mobilkommunikation
1
Telecommunications industry
1
Telekommunikationssektor
1
Vodafone Group <Newbury>
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Case study
Article in journal
13
Aufsatz in Zeitschrift
13
Fallstudie
1
Language
All
English
1
Author
All
Perrett, Mark
1
Published in...
All
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Building corporate identity, image and reputation in the digital era
2
European journal of marketing : EJM
2
Harvard business review : HBR
2
Journal of marketing communications
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Woodhead Publishing series in consumer science and strategic marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Berichte aus der Betriebswirtschaft
1
Brands : interdisciplinary perspectives
1
Business strategy and the environment
1
Cases on ...
1
Contributions to management science
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Corporate social responsibility in the global business world
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Edition Horizont
1
Edition Wissenschaft - Apprimus
1
Emerging business theories for educators and practitioners
1
Gabler Edition Wissenschaft / Forschungs-, Entwicklungs-, Innovations-Management
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Gabler Research / Applied marketing science / Angewandte Marketingforschung
1
Gabler research
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of Islamic marketing
1
Heilbronner Reihe Tourismuswirtschaft
1
Innovation in pricing : contemporary theories and best practices
1
International journal of business and globalisation : IJBG
1
International journal of innovation management
1
International journal of logistics systems and management
1
International journal of services and operations management
1
Journal of business case studies
1
Journal of customer behaviour
1
Journal of international marketing and marketing research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of vacation marketing : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Powergen : the journey to marketing optimisation
Perrett, Mark
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003519363
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->