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~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
684
Premier reference source
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An Elgar reference collection
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Edward Elgar E-Book Archive
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215
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ECONIS (ZBW)
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1
Special issue: focus on mobile marketing
In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 201-232
Persistent link: https://www.econbiz.de/10010347044
Saved in:
2
Special issue:Focus on digital marketing
In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 288-351
Persistent link: https://www.econbiz.de/10010385977
Saved in:
3
Data governance - protecting and unleashing the value of your customer data assets : stage 2: identifying and controlling the risk in using third-party processors
Gregory, Adrian
;
Bentall, Lisa
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
4
,
pp. 335-344
Persistent link: https://www.econbiz.de/10009748190
Saved in:
4
Data governance - protecting and unleashing the value of your customer data assets : stage 1: understanding data governance and your current data management capability
Gregory, Adrian
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
3
,
pp. 230-248
Persistent link: https://www.econbiz.de/10008906537
Saved in:
5
Data governance - protecting and unleashing the value of your customer data assets : stage 2: fixing the priorities : increase revenues and profits by raising your data quality IQ
Gregory, Adrian
;
Hunter, Kathy
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10009268797
Saved in:
6
Online market research : methods, benefits and issues, part 1
Comley, Pete
;
Beaumont, Jon
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10009154953
Saved in:
7
Online research : methods, benefits and issues : part 2
Comley, Pete
;
Beaumont, Jon
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10009268806
Saved in:
8
Special issue: Advanced analytics
Leventhal, Barry
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009406377
Saved in:
9
DDDMP : my ten year top ten
Chaffey, Dave
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
3
,
pp. 179-183
Persistent link: https://www.econbiz.de/10003941765
Saved in:
10
The disloyalty ladder : two rungs further down
Ozimek, John
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
3
,
pp. 207-218
Persistent link: https://www.econbiz.de/10003941771
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