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~isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Journal of media business studies"
~person:"Kouki-Block, Monia"
~subject:"Media industries"
~subject:"Mediale Berichterstattung"
~subject:"Mediennutzung"
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Kouki-Block, Monia
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Journal of economic behavior & organization : JEBO
Journal of media business studies
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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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