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~isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Schriften zu Marketing und Management"
~subject:"Mediennutzung"
~type_genre:"Thesis"
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Cross-Channel-Medienmarken : strategische Optionen, Ausgestaltungsmöglichkeiten und nachfragerseitige Bewertung
Caspar, Mirko
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2002
Persistent link: https://www.econbiz.de/10001666520
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