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~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Markenartikel"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Consumer behaviour
536
Konsumentenverhalten
536
Fashion
132
Mode
132
Clothing
89
Bekleidung
88
USA
65
Bekleidungsindustrie
64
Clothing industry
64
United States
64
Theorie
56
Theory
56
Brand image
49
Markenimage
49
Brand management
46
Markenführung
46
Luxury goods
45
Luxusgüter
45
Textile distribution
41
Textilhandel
41
Brand
40
Experiment
38
Personality psychology
37
Persönlichkeitspsychologie
37
Online retailing
35
Online-Handel
35
Frauen
32
Women
32
Social Web
27
Social web
27
Emotion
26
Jugendliche
25
Youth
25
Beziehungsmarketing
23
Relationship marketing
23
Decision
22
E-commerce
22
Electronic Commerce
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Harradine, Rod
2
Kasper, Hans D. P.
2
Kim, Jiyoung
2
Lee, Yuri
2
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2
Siahtiri, Vida
2
Arroyo-Cañada, Francisco-Javier
1
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1
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1
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Journal of economic psychology : research in economic psychology and behavioral economics
Journal of fashion marketing and management
Journal of business research : JBR
220
The journal of brand management : an international journal
183
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
Journal of marketing management : MM
18
Global business review
17
International journal of market research
17
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ECONIS (ZBW)
40
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
4
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
5
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
6
N400 correlate of brand associations
Gorin, Aleksei
;
Nedelko, Anastasia
;
Kosonogov, Vladimir
; …
- In:
Journal of economic psychology : research in economic …
90
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013399823
Saved in:
7
Reservation price uncertainty : loss, virtue, or emotional heterogeneity?
Otto, Philipp E.
;
Schmidt, Lennard
- In:
Journal of economic psychology : research in economic …
87
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013256788
Saved in:
8
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
9
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
10
When symbolism overtakes quality : materialists consumers disregard product quality when faced with luxury brands
Audrin, Catherine
;
Brosch, Tobias
;
Chanal, Julien
; …
- In:
Journal of economic psychology : research in economic …
61
(
2017
),
pp. 115-123
Persistent link: https://www.econbiz.de/10011757140
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