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~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Market research"
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Journal of economic psychology : research in economic psychology and behavioral economics
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Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
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