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~isPartOf:"Journal of economics & management strategy : JEMS"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Marks, Lawrence J."
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Journal of economics & management strategy : JEMS
Journal of marketing research : JMR
Marketing : ZFP ; journal of research and management
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Effects of television commercial repetition, receiver knowledge, and comm ercial lenght : a test of the two-factor model
Rethans, Arno J.
- In:
Journal of marketing research : JMR
23
(
1986
)
1
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pp. 50-61
Persistent link: https://www.econbiz.de/10001008596
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