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~isPartOf:"Journal of economics & management strategy : JEMS"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Psychology of advertising"
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Search: subject_exact:"Radiowerbung"
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Psychology of advertising
Hörfunkwerbung
9
Radio advertising
9
Theorie
3
Theory
3
Werbepsychologie
3
1987
1
Advertising
1
Advertising planning
1
Betriebliche Standortwahl
1
Brand
1
Competition
1
Extensive form game
1
Extensives Spiel
1
Fernsehprogramm
1
Fernsehwerbung
1
Firm location choice
1
Internet marketing
1
Markenartikel
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Product differentiation
1
Produktdifferenzierung
1
Promotional materials
1
Public relations
1
Television advertising
1
Television programme
1
USA
1
United States
1
Welt
1
Werbemittel
1
Werbeplanung
1
Werbung
1
Wettbewerb
1
World
1
Öffentlichkeitsarbeit
1
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English
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Churchill, Gilbert A.
1
Park, C. Whan
1
Rothschild, Michael
1
Singh, Surendra N.
1
Tellis, Gerard J.
1
Young, S. Mark
1
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Journal of economics & management strategy : JEMS
Journal of marketing research : JMR
Marketing : ZFP ; journal of research and management
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Schriften zu Marketing und Management
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of the Academy of Marketing Science
1
Konsum und Verhalten
1
Meddelanden från Svenska Handelshögskolan
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ECONIS (ZBW)
3
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1
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
Saved in:
2
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10001051619
Saved in:
3
Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Park, C. Whan
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10001008597
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