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~isPartOf:"Journal of economics and finance"
~isPartOf:"Journal of international consumer marketing"
~source:"econis"
~subject:"Athletes"
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Athletes
Celebrity endorsement
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Journal of economics and finance
Journal of international consumer marketing
International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Journal of sports economics
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing letters : a journal of research in marketing
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Asia-Pacific journal of business administration
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Global business review
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International journal of advertising : the quarterly review of marketing communications
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International journal of applied business and economic research
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International journal of retail & distribution management
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Journal of business & economics research
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of strategic marketing
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Market : review for marketing theory and practice
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Organizations and markets in emerging economies
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Celebrity attraction in the minors : the case of Tim Tebow
Paul, Rodney J.
;
Garrett, Charles
;
Barbuto, Cody
; …
- In:
Journal of economics and finance
43
(
2019
)
4
,
pp. 795-812
Persistent link: https://www.econbiz.de/10012385216
Saved in:
2
How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
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