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~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Brand image"
~subject:"Online-Marketing"
~type_genre:"Conference paper"
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Brand image
Online-Marketing
Marketing management
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Marketingmanagement
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China
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Consumer attitudes
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Consumer behaviour
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Current Situation
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Data protection
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Datenschutz
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E-Marketing
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Innovationsakzeptanz
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Internet marketing
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KMU
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Strategy
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Baoling, Li
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Interdisciplinary management research XVI ; 1
3
Journal of business research : JBR
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in analytics and applications
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
International journal of advertising : the quarterly review of marketing communications
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 2
1
Proceedings of the 5th International Conference on Economic Management and Green Development
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Scientific Annals of Economics and Business
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Sustainability in Business Management
1
The TQM journal : the international review of organizational improvement
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Research on current situation and strategy of e-marketing applications in Chinese SMEs
Baoling, Li
- In:
Journal of electronic commerce in organizations : the …
12
(
2014
)
4
,
pp. 23-31
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