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~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Internet marketing
36
Online-Marketing
36
Konsumentenverhalten
21
E-commerce
16
Electronic Commerce
16
Online retailing
16
Online-Handel
16
Social Web
15
Social web
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11
Viral marketing
9
Virales Marketing
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Internet
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Beziehungsmarketing
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Relationship marketing
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Brand management
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Lok, Peter
2
Akram, Umair
1
Akram, Zubair
1
Alhammad, Muna M.
1
Asano, Glenn
1
Ayodele, Adeola A.
1
Balakrishnan, Janarthanan
1
Chang, Ting-pong Vincent
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Cheng, Ting Pong Vincent
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Dai, Xin
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1
Güçeri-Uçar, Gözem
1
Hassan, Shahizan
1
Jin, Dawei
1
Khan, Muhammad Kaleem
1
Li, Dandan
1
Li, Feng
1
Manickavasagam, Jeevananthan
1
Nakayama, Makoto
1
Nwaizugbo, Chukwudi Ireneus
1
Offodile, O. Felix
1
Parsad, Chandan
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Pei, Yilei
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Peng, Hui
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Prashar, Sanjeev
1
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1
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1
Rowley, Jennifer
1
Smith, Alan D.
1
Su, Yong
1
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1
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Journal of marketing
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
21
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1
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
2
Effect of influencer marketing on online impulse purchase : the mediating role of consumer-brand engagement
Trivedi, Jay, P.
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 49-64
Persistent link: https://www.econbiz.de/10012605360
Saved in:
3
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
4
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
5
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
6
Shoppers' intention to provide online reviews : the moderating role of consumer involvement
Tata, Sai Vijay
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
3
,
pp. 35-53
Persistent link: https://www.econbiz.de/10012104277
Saved in:
7
Development of e-commerce : factors influencing online impulse shopping in China
Akram, Umair
;
Khan, Muhammad Kaleem
;
Peng, Hui
; …
- In:
Journal of electronic commerce in organizations : the …
16
(
2018
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011876914
Saved in:
8
Creating utilitarian and hedonic value from website quality and online retail performance
Wang, Edward Shih-Tse
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011735114
Saved in:
9
A study of purchase influence and behavioral intention on the adoption of electronic word of mouth (eWOM) systems
Goh, Tiong-Thye
;
Yang, Bing
;
Dai, Xin
;
Jin, Dawei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
3
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011735119
Saved in:
10
Exploratory study on the stability of consumer rationality in judging online reviews
Nakayama, Makoto
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011654779
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