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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Personality psychology"
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Personality psychology
Brand loyalty
32
Markentreue
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Beziehungsmarketing
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Consumer behaviour
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Journal of electronic commerce research : JECR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
The journal of product & brand management
4
The journal of brand management : an international journal
3
Journal of consumer behaviour : an international research review
2
Journal of hospitality marketing & management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Brands and brand management : contemporary research perspectives
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Edward Elgar E-Book Archive
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Exploring the rise of fandom in contemporary consumer culture
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Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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International marketing review
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Journal of global fashion marketing : JGfM
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Journal of internet commerce
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Psychology & marketing
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Research handbooks in business and management series
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Strong brands, strong relationships
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Theoretical economics letters
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ECONIS (ZBW)
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Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
2
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
3
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
4
Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng
;
Hou, Jian-Ren
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
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