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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Wojdynski, Bartosz W."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising effects
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Brand
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Brand disclosure timing
1
Brand image
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Brand management
1
Brand prominence
1
Branded entertainment video
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Consumer behaviour
1
Content sharing
1
Markenartikel
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Markenführung
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Markenimage
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Product Placement
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Product placement
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Wojdynski, Bartosz W.
Aldás-Manzano, Joaquín
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Bang, Hye Jin
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Chang, Ya Ping
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Choi, Dongwon
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Journal of electronic commerce research : JECR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
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