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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~person:"Craig-Lees, Margaret"
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Journal of electronic commerce research : JECR
Journal of promotion management : JPM
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Audience engagement and its effects on product placement recognition
Scott, Jane
;
Craig-Lees, Margaret
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10003974790
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