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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~subject:"Music"
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Journal of electronic commerce research : JECR
Journal of promotion management : JPM
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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ECONIS (ZBW)
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Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
2
Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
Saved in:
3
"Listening to Maybach in My Maybach" : evolution of product mention in music across the millennium's first decade
Baksh-Mohammed, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010343559
Saved in:
4
Must be the music : examining the placement effects of character-brand association and brand prestige on consumer brand interest within the music video context
Thornton, Corliss
;
Burkhalter, Janée
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 126-141
Persistent link: https://www.econbiz.de/10011305335
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