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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of promotion management : JPM"
~person:"Berger, Bruce K."
~subject:"Konsumentenverhalten"
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Journal of electronic commerce research : JECR
Journal of promotion management : JPM
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Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin
;
Berger, Bruce K.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
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