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~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Chang, Ya Ping"
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Journal of electronic commerce research : JECR
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Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong
;
Chang, Ya Ping
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
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