//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Gwebu, Kholekile L."
~subject:"Brand management"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"targeting"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Internet marketing
Advertising effects
1
Brand image
1
Consumer motivation
1
Kaufmotiv
1
Markenimage
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Virtual reality
1
Virtuelle Realität
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gwebu, Kholekile L.
Wirtz, Bernd W.
4
Göttel, Vincent
2
Luo, Xin
2
Nan, Guofang
2
Singh, Nitish
2
Ye, Qiang
2
Apil, Ali Riza
1
Bai, Lijuan
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Cezar, Asunur
1
Chang, Chia-ling
1
Chen, Charlie C.
1
Chen, Shengjun
1
Chen, Xiayu
1
Chen, Yen-liang
1
Chen, Yuxin
1
Chen, Zong-Cheng
1
Cheng, Chun Jacob
1
Cheng, Zhang
1
Chiu, Yu-Ping
1
Chiu, Yu-Ting
1
Chu, Chenyu
1
Chu, Xiumin
1
Chun, Wootae
1
Cortese, Juliann
1
Daiser, Peter
1
Dens, Nathalie
1
Diwanji, Vaibhav S.
1
Dou, Runliang
1
Dwivedi, Yogesh K.
1
Fang, Bin
1
Fang, Shyh-Rong
1
Farzana Quoquab
1
Forsythe, Sandra
1
Gabisch, Jason A.
1
Gu, Rui
1
Guo, Xiaolong
1
He, Wei
1
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->