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~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Lee, Shu-yueh"
~subject:"Online-Handel"
~subject:"Viral marketing"
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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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