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~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising effects
1
Brand image
1
Brand management
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Brand placement
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Celebrity endorsement
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Celebrity expert endorsement
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Celebrity-Werbung
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Consumer behaviour
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Film industry
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Filmwirtschaft
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Markenführung
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Markenimage
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Product Placement
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Pelsmacker, Patrick de
Huang, Hsin-Yi
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Farzana Quoquab
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Journal of electronic commerce research : JECR
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
2
The journal of brand management : an international journal
2
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business and psychology
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of service management
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Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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