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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Kundenintegration"
~subject:"Persönlichkeitspsychologie"
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Kundenintegration
Persönlichkeitspsychologie
Beziehungsmarketing
1
Brand
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Brand image
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Brand loyalty
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Brand management
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Consumer behaviour
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Consumer-brand relationship
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Internet marketing
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Hou, Jian-Ren
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Kuo, Ying-Feng
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Journal of electronic commerce research : JECR
The journal of product & brand management
8
Customer engagement : contemporary issues and challenges
7
Journal of retailing and consumer services
4
The journal of brand management : an international journal
3
Innovating for trust
2
Journal of consumer behaviour : an international research review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of marketing management : MM
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Journal of strategic marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Brands and brand management : contemporary research perspectives
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Edward Elgar E-Book Archive
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Exploring the rise of fandom in contemporary consumer culture
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Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of hospitality management
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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International marketing review
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Journal of Asian finance, economics and business : JAFEB
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Journal of fashion marketing and management
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Journal of global fashion marketing : JGfM
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Journal of global marketing
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Journal of internet commerce
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Journal of marketing analytics : JMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management decision : MD
1
Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC) (pp. 720-727). Melbourne, Australia: RMIT, 2017
1
Psychology & marketing
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Research handbooks in business and management series
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Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng
;
Hou, Jian-Ren
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
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