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~isPartOf:"Journal of family business strategy"
~person:"Binz Astrachan, Claudia"
~person:"Jones, Raymond"
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Binz Astrachan, Claudia
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Journal of family business strategy
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Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
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2
Branding the family firm : a review, integrative framework proposal, and research agenda
Binz Astrachan, Claudia
;
Botero, Isabel
;
Astrachan, …
- In:
Journal of family business strategy
9
(
2018
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10011864857
Saved in:
3
Mixed methodology in family business research : past accomplishments and perspectives for the future
Reilly, Timothy M.
;
Jones, Raymond
- In:
Journal of family business strategy
8
(
2017
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011781582
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