//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
942
Brand management
680
Markenführung
680
Brand image
462
Markenimage
462
Brand
351
Markenartikel
348
Fashion
238
Mode
237
USA
179
United States
178
Clothing industry
160
Bekleidungsindustrie
159
Beziehungsmarketing
155
Relationship marketing
155
Luxury goods
151
Luxusgüter
151
Clothing
139
Bekleidung
135
Social Web
125
Social web
125
China
100
Textile distribution
83
Textilhandel
83
Internet marketing
82
Online-Marketing
82
Corporate social responsibility
80
Corporate Social Responsibility
79
Marketing management
77
Marketingmanagement
77
Corporate reputation
73
Cultural identity
73
Firmenimage
73
Kulturelle Identität
73
Advertising effects
70
Werbewirkung
70
Designation of origin
69
Herkunftsbezeichnung
69
Online retailing
65
more ...
less ...
Online availability
All
Undetermined
507
Free
20
Type of publication
All
Article
934
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
942
Collection of articles of several authors
8
Sammelwerk
8
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Case study
2
Fallstudie
2
Konferenzschrift
1
more ...
less ...
Language
All
English
Author
All
Phau, Ian
15
Khare, Arpita
11
Lennon, Sharron J.
7
Johnson, Lester W.
6
Sadachar, Amrut
6
Jin, Byoungho
5
Torres, Ivonne M.
5
Wiedmann, Klaus-Peter
5
Zúñiga, Miguel Ángel
5
Baxter, Stacey M.
4
Chattaraman, Veena
4
Clark, Ronald A.
4
Fazli-Salehi, Reza
4
Fetscherin, Marc
4
Gabrielli, Veronica
4
Grappi, Silvia
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Jain, Sheetal
4
Johnson, Kim K. P.
4
Kulczynski, Alicia
4
Kwon, Wi-suk
4
Lee, Yuri
4
Lopes, Evandro Luiz
4
Madadi, Rozbeh
4
Sung, Yongjun
4
Thomas, Jane Boyd
4
Wagner, Ralf
4
Watchravesringkan, Kittichai
4
Xue, Fei
4
Yan, Ruoh-nan
4
Zhang, Dan
4
Abratt, Russell
3
Arora, Amit
3
Arora, Anshu
3
Baghi, Ilaria
3
Casidy, Riza
3
Chebat, Jean-Charles
3
Chikweche, Tendai
3
Cho, Siwon
3
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of fashion marketing and management
Journal of international consumer marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
more ...
less ...
Source
All
ECONIS (ZBW)
942
Showing
1
-
10
of
942
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
4
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
5
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
6
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
7
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
8
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
9
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
10
How to discover consumer attention to design topics of fast fashion : a topic modeling approach
Pan, Xuwei
;
Li, Jihu
;
Luo, Jianhong
;
Zhan, Wenbang
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 273-297
Persistent link: https://www.econbiz.de/10014495522
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->