//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenloyalität"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Beziehungsmarketing
8
Brand loyalty
8
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
Markentreue
8
Relationship marketing
8
Brand
7
Markenartikel
7
Brand image
5
Markenimage
5
Customer satisfaction
2
Emotion
2
Fashion
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Mode
2
Online-Marketing
2
Social Web
2
Social web
2
Structural equation model
2
Strukturgleichungsmodell
2
brand loyalty
2
Advertising
1
Advertising effects
1
Appraisal theory
1
Brand architecture
1
Brand attitude
1
Brand prestige
1
Brand tribalism
1
Brand user imagery congruence
1
Cluster analysis
1
Clusteranalyse
1
Confidence
1
Consumer-brand relationship
1
Corporate branding
1
Customer brand engagement
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Hasan, Mehedi
1
Molina-Prados, Aida
1
Muñoz-Leiva, Francisco
1
Prados-Peña, M. Belén
1
Sohail, M. Sadiq
1
Published in...
All
Journal of fashion marketing and management
Journal of international consumer marketing
Customer engagement : contemporary issues and challenges
7
The journal of product & brand management
5
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Cogent business & management
3
Journal of marketing analytics : JMA
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Global business review
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
The IUP journal of brand management : IJBRM
2
AI impacts in digital consumer behavior
1
Administrative Sciences : open access journal
1
Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
1
African journal of business & economic research : AJBER
1
Asia-Pacific journal of business administration
1
Computer-mediated marketing strategies : social media and online brand communities
1
Critical explorations
1
Emerging Markets Journal : EMAJ
1
Future Business Journal
1
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of applied business and economic research
1
International journal of business
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of consumer marketing
1
Journal of economics & management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
2
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->