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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international marketing"
~person:"Diamantopoulos, Adamantios"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
6
Consumer behaviour
6
Markenimage
6
Brand management
5
Markenführung
5
Brand
4
Markenartikel
4
Designation of origin
3
Herkunftsbezeichnung
3
International marketing
2
Internationales Marketing
2
global brands
2
local brands
2
Decision under uncertainty
1
Entscheidung unter Unsicherheit
1
Globalisierung
1
Globalization
1
Rules of origin
1
Ursprungsregeln
1
brand origin recognition
1
collage technique
1
consumer ethnocentrism
1
cosmopilitanism
1
country of origin
1
country-specific associations
1
dual-coding theory
1
global identity
1
global/local identity
1
justifiability
1
perceived brand globalness
1
postpurchase behavior
1
product category
1
regret
1
schema theory
1
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Article
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English
6
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Diamantopoulos, Adamantios
Balabanis, George
3
Davvetas, Vasileios
3
Phau, Ian
3
Alden, Dana
2
Allman, Helena F.
2
Doss, Farrell
2
Hewett, Kelly
2
Kim, HaeJung
2
Kim, Jiyoung
2
Kumar, V.
2
Kwon, Wi-suk
2
Lee, Yuri
2
Robinson, Tammy
2
Al-Mamun, Abdullah
1
Alexander, Bethan
1
Arslanagic-Kalajdzic, Maja
1
Assaf, A. Georges
1
Azzari, Vitor
1
Bagozzi, Richard P.
1
Bahng, Young Jin
1
Bakış, Selen
1
Bang Nguyen Viet
1
Bartsch, Fabian
1
Baršytė, Justina
1
Batra, Rajeev
1
Becker-Olsen, Karen L.
1
Behrens, Stefan
1
Bhaduri, Gargi
1
Borah, Sourav Bikash
1
Carduck, Juliane
1
Carey, Lindsey Drylie
1
Chang, Jae Youn
1
Cheah, Isaac
1
Chen, Jie
1
Chen, Qimei
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Cho, Eunjoo
1
Choi, Yun Jung
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Journal of fashion marketing and management
Journal of international marketing
Journal of business research : JBR
12
International marketing review
2
British journal of management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
The journal of product & brand management
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ECONIS (ZBW)
6
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1
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
2
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
3
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
4
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
5
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
6
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
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