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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international marketing"
~person:"Kwon, Wi-suk"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Bekleidung
2
Brand image
2
Clothing
2
Consumer behaviour
2
Markenimage
2
Brand management
1
Brand personality
1
Distribution channel
1
Einzelhandel
1
Frauen
1
Image congruence
1
Markenführung
1
Multichannel retailers
1
Patronage intention
1
Perceived fit
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Personality psychology
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Persönlichkeitspsychologie
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Retail trade
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USA
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United States
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Vertriebsweg
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Women
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Kwon, Wi-suk
Diamantopoulos, Adamantios
6
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3
Davvetas, Vasileios
3
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3
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2
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2
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1
Chen, Jie
1
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1
Cho, Eunjoo
1
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1
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Journal of fashion marketing and management
Journal of international marketing
Journal of retailing and consumer services
2
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of global fashion marketing : JGfM
1
The journal of product & brand management
1
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ECONIS (ZBW)
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E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
2
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
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