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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Shin, Hakseung"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Brand image
2
Brand management
2
Consumer behaviour
2
Customer integration
2
Customer value
2
Hotel industry
2
Hotellerie
2
Internet marketing
2
Kundenintegration
2
Kundenwert
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Relationship marketing
2
Social Web
2
Social web
2
Value creation
2
customer engagement behaviors
2
Leistungsmotivation
1
Measurement
1
Messung
1
Motivation
1
Online retailing
1
Online-Handel
1
Work motivation
1
engagement motivational drivers
1
measure development
1
multi-dimensional scale
1
non-transactional value
1
nontransactional value
1
online brand community
1
online hotel brand community
1
value beneficiary
1
value co-creation
1
value cocreation
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Shin, Hakseung
Kwak, Hyokjin
3
Phau, Ian
3
Puzakova, Marina
3
Batra, Rajeev
2
Doss, Farrell
2
Kim, HaeJung
2
Kim, Jiyoung
2
King, Ceridwyn
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Kwon, Wi-suk
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Lee, Yuri
2
Loureiro, Sandra Maria Correia
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MacInnis, Deborah J.
2
Nunes, Joseph C.
2
Perdue, Richard R.
2
Robinson, Tammy
2
Rocereto, Joseph F.
2
So, Kevin Kam Fung
2
Steenkamp, Jan-Benedict E. M.
2
Völckner, Franziska
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Al-Mamun, Abdullah
1
Alexander, Bethan
1
Ali, Faizan
1
Angle, Justin
1
Bagozzi, Richard P.
1
Bahng, Young Jin
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Bakış, Selen
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Balachander, Subramanian
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Bang Nguyen Viet
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Barone, Michael J.
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Behrens, Stefan
1
Ben-Shaul, Michal
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Bhaduri, Gargi
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Bijmolt, Tammo H. A.
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Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
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