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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Clothing"
~subject:"Online-Marketing"
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Search: subject_exact:"Markenidentität"
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Clothing
Online-Marketing
Brand image
188
Markenimage
188
Consumer behaviour
108
Konsumentenverhalten
108
Brand management
95
Markenführung
95
Tourism marketing
56
Tourismusmarketing
56
Destination management
48
Destinationsmanagement
48
Brand
41
Markenartikel
41
Holiday behaviour
38
Urlaubsverhalten
38
Designation of origin
36
Herkunftsbezeichnung
36
destination image
28
Beziehungsmarketing
25
Relationship marketing
25
Tourism destination
24
Tourismusregion
24
Social Web
22
Social web
22
Fashion
21
Mode
21
Luxury goods
19
Luxusgüter
19
Tourism
18
Tourismus
18
Bekleidung
16
Internet marketing
14
Marketing management
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Marketingmanagement
14
Personality psychology
12
Persönlichkeitspsychologie
12
Viral marketing
12
Virales Marketing
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Customer satisfaction
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29
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Kwon, Wi-suk
2
Perdue, Richard R.
2
Shin, Hakseung
2
Aagerup, Ulf
1
Bahng, Young Jin
1
Bakış, Selen
1
Ben-Shaul, Michal
1
Bennur, Shubhapriya
1
Brooks, Gillian
1
Büdeyri-Turan, Işıl
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chang, Jae Youn
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Dahl, Darren W.
1
Danbury, Annie
1
Deans, Kenneth R.
1
Erdoğmuş, İrem
1
Forney, Judith
1
Geissinger, Andrea
1
Gnoth, Juergen
1
Hawley, Jana M.
1
Ho-Dac, Nga N.
1
Huang, Ming-Hui
1
Jegethesan, Kavisha
1
Jin, Byoungho
1
KIncade, Doris H.
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Kamenidou, Irene
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Kanthavanich, Poramate
1
Kim, HaeJung
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Kim, Hyeonsoo
1
Kim, Youn-Kyung
1
Kim, Youn-kyung
1
Kitapçı, Hakan
1
Knight, Dee
1
Kumar, Archana
1
Laurell, Christofer
1
Lee, Hyun-joo
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Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
51
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
33
Journal of retailing and consumer services
29
The journal of brand management : an international journal
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing communications
18
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Cogent business & management
14
Tourism management : research, policies, practice
14
Marketing intelligence & planning
13
International journal of advertising : the review of marketing communications
12
Asia Pacific journal of marketing and logistics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of promotion management : JPM
10
Tourism management perspectives : TMP
10
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
8
International journal of consumer studies
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of advertising research
7
Journal of internet commerce
7
Young consumers : insight and ideas for responsible marketers
7
Business horizons
6
European journal of marketing : EJM
6
Global business review
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of international consumer marketing
6
Journal of strategic marketing
6
Psychology & marketing
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
European journal of marketing
4
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ECONIS (ZBW)
29
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
3
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
4
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
5
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
6
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
7
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
8
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
9
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
10
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
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