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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Clothing"
~subject:"Viral marketing"
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Search: subject_exact:"Markenidentität"
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Clothing
Viral marketing
Brand image
182
Markenimage
182
Consumer behaviour
103
Konsumentenverhalten
103
Brand management
90
Markenführung
90
Tourism marketing
54
Tourismusmarketing
54
Destination management
47
Destinationsmanagement
47
Brand
39
Markenartikel
39
Holiday behaviour
37
Urlaubsverhalten
37
Designation of origin
34
Herkunftsbezeichnung
34
destination image
27
Beziehungsmarketing
24
Relationship marketing
24
Tourism destination
24
Tourismusregion
24
Fashion
21
Mode
21
Social Web
21
Social web
21
Luxury goods
19
Luxusgüter
19
Tourism
17
Tourismus
17
Bekleidung
16
Internet marketing
14
Marketing management
14
Marketingmanagement
14
Online-Marketing
14
Virales Marketing
12
Customer satisfaction
11
Kundenzufriedenheit
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Personality psychology
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28
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Kwon, Wi-suk
2
Aagerup, Ulf
1
Ali, Faizan
1
Assaker, Guy
1
Bahng, Young Jin
1
Bakış, Selen
1
Bekk, Magdalena
1
Ben-Shaul, Michal
1
Bennur, Shubhapriya
1
Büdeyri-Turan, Işıl
1
Carlson, Kurt
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chang, Jae Youn
1
Chen, Zoey
1
Cho, Eunjoo
1
Dahl, Darren W.
1
Dieck, M. Claudia tom
1
Erdoğmuş, İrem
1
Forney, Judith
1
Fountoulaki, Paraskevi
1
Friedmann, Enav
1
Hawley, Jana M.
1
Ho-Dac, Nga N.
1
Hydock, Chris
1
Ismail, Ahmed Regeh
1
Jegethesan, Kavisha
1
Jin, Byoungho
1
KIncade, Doris H.
1
Kamenidou, Irene
1
Kim, HaeJung
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Kim, Youn-Kyung
1
Kim, Youn-kyung
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King, Ceridwyn
1
Kitapçı, Hakan
1
Knight, Dee
1
Krey, Nina
1
Kruse, Joachim
1
Kumar, Archana
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Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
21
The journal of product & brand management
21
Journal of retailing and consumer services
16
The journal of brand management : an international journal
11
Asia Pacific journal of marketing and logistics
10
International journal of internet marketing and advertising : IJIMA
10
International journal of hospitality management
8
Journal of marketing communications
8
Journal of hospitality marketing & management
7
Psychology & marketing
7
International journal of consumer studies
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of international consumer marketing
5
International journal of services technology and management
4
International journal of technology marketing : IJTMkt
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of global fashion marketing : JGfM
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
The journal of consumer marketing
4
Young consumers : insight and ideas for responsible marketers
4
Cogent business & management
3
Corporate reputation review
3
European journal of marketing : EJM
3
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of contemporary hospitality management
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of Islamic marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
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ECONIS (ZBW)
28
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
3
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
4
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
5
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
6
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
7
eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent : the case of Lebanon
Assaker, Guy
;
O'Connor, Peter
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 503-519
Persistent link: https://www.econbiz.de/10012492311
Saved in:
8
Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
Saved in:
9
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
10
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
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