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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Barnes, Liz"
~subject:"Markenführung"
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Barnes, Liz
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Journal of fashion marketing and management
Marketing letters : a journal of research in marketing
Country of origin effect : looking back and moving forward
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Journal of promotion management : JPM
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Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
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