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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Besharat, Ali"
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Journal of fashion marketing and management
Marketing letters : a journal of research in marketing
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Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
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