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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bijmolt, Tammo H. A."
~subject:"Markenführung"
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Bijmolt, Tammo H. A.
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Journal of fashion marketing and management
Marketing letters : a journal of research in marketing
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Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
Bijmolt, Tammo H. A.
;
Velden, Michel van de
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 585-601
Persistent link: https://www.econbiz.de/10009579990
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