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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Psychology & marketing"
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When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria
;
Tregear, Angela
;
Ansell, Jonathan
; …
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
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