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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Baghi, Ilaria"
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Consumer behaviour
3
Konsumentenverhalten
3
Brand image
1
Brand management
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Consumer goods industry
1
Fashion
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Italien
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Italy
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Kaufentscheidung
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Baghi, Ilaria
Phau, Ian
11
Lennon, Sharron J.
7
Johnson, Lester W.
6
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Chattaraman, Veena
4
Gabrielli, Veronica
4
Grappi, Silvia
4
Hennigs, Nadine
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Ilicic, Jasmina
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Jin, Byoungho
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Johnson, Kim K. P.
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Khare, Arpita
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Kulczynski, Alicia
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Kwon, Wi-suk
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Lee, Yuri
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Sadachar, Amrut
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Yan, Ruoh-nan
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Abratt, Russell
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Butcher, Luke
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Choi, Dooyoung
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Choo, Ho Jung
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Costa, Marconi Freitas da
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Dens, Nathalie
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gbadamosi, Ayantunji
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Gil Saura, Irene
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Jain, Sheetal
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Journal of fashion marketing and management
The journal of brand management : an international journal
Corporate social responsibility and environmental management
1
Economia / Richerche
1
European journal of marketing : EJM
1
Journal of business ethics : JBE
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Luxury marketing : a challenge for theory and practice
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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Consumption practices of fast fashion products : a consumer-based approach
Gabrielli, Veronica
;
Baghi, Ilaria
;
Codeluppi, Vanni
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 206-224
Persistent link: https://www.econbiz.de/10009771278
Saved in:
2
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
3
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
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