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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The silver market phenomenon : business opportunities in an era of demographic change"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Target group
36
Zielgruppe
36
Elderly people
19
Ältere Menschen
19
Consumer behaviour
12
Konsumentenverhalten
12
Japan
11
USA
10
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7
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1
Amatulli, Cesare
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Journal of fashion marketing and management
The silver market phenomenon : business opportunities in an era of demographic change
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of retailing and consumer services
17
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
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ECONIS (ZBW)
36
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1
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
2
Determinants of purchasing intention for fashion luxury goods in the Italian market : a laddering approach
Amatulli, Cesare
;
Guido, Gianluigi
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008990983
Saved in:
3
Store attributes influencing relationship marketing : study of department stores
Wang, Chiu-han
;
Ha, Sejin
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 326-344
Persistent link: https://www.econbiz.de/10009268720
Saved in:
4
Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai
;
Hodges, Nancy
;
Kim, Yun-hee
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
Saved in:
5
Sexual orientation and gender effects of exposure to gay- and lesbian-themed fashion advertisements
Dotson, Michael J.
;
Hyatt, Eva M.
;
Thompson, Lisa Petty
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 431-447
Persistent link: https://www.econbiz.de/10003881583
Saved in:
6
Fashion marketing and management in the Asia-Pacific region
Taylor, Gail
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003904736
Saved in:
7
Potential niche markets for luxury fashion goods in China
Gao, Ling
;
Norton, Marjorie J. T.
;
Zhang, Zhiming
;
To, …
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 514-526
Persistent link: https://www.econbiz.de/10003904755
Saved in:
8
Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
Saved in:
9
Information source usage in teen apparel purchases : China, Japan and the Unites States
Schaefer, Allen D.
;
Parker, R. Stephen
;
Hermans, Charles M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 541-552
Persistent link: https://www.econbiz.de/10003904780
Saved in:
10
Perception of appearance and use of appearance products among Chinese women
Kaigler-Walker, Karen
;
Gilbert, Zelda L.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 553-565
Persistent link: https://www.econbiz.de/10003904781
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