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~isPartOf:"Journal of fashion marketing and management"
~person:"Bahng, Youngjin"
~person:"Chang, Jae Youn"
~person:"Kim, HaeJung"
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Bahng, Youngjin
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Journal of fashion marketing and management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
2
Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
3
College students' apparel shopping orientation and brand/product preferences
Bahng, Youngjin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010184336
Saved in:
4
The dimensionality of fashion-brand experience : aligning consumer-based brand equity approach
Kim, HaeJung
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 418-441
Persistent link: https://www.econbiz.de/10009667828
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