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~isPartOf:"Journal of fashion marketing and management"
~person:"Carduck, Juliane"
~person:"Guido, Gianluigi"
~person:"Jain, Varsha"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Fashion
2
Luxury goods
2
Luxusgüter
2
Mode
2
Brand extension
1
Brand image
1
Brand management
1
Gesellschaft
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Implicit association test (IAT)
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Implicit measurement
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Italien
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Italy
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Luxury fashion branding
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Carduck, Juliane
Guido, Gianluigi
Jain, Varsha
Phau, Ian
5
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3
Hudders, Liselot
2
Kim, Jieun
2
Lee, Yuri
2
Sung, Billy
2
Yu, Shubin
2
Alevizou, Panayiota J.
1
Alexander, Bethan
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Amatulli, Cesare
1
Behrens, Stefan
1
Bhaduri, Gargi
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1
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1
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1
Hennigs, Nadine
1
Henninger, Claudia Elisabeth
1
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Journal of fashion marketing and management
Journal of marketing communications
2
Asia-Pacific journal of business administration
1
European journal of marketing : EJM
1
International journal of Indian culture and business management
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Metamorphosis : a journal of management research
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
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ECONIS (ZBW)
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Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
2
Determinants of purchasing intention for fashion luxury goods in the Italian market : a laddering approach
Amatulli, Cesare
;
Guido, Gianluigi
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008990983
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