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~isPartOf:"Journal of fashion marketing and management"
~person:"Chong, Calvin"
~subject:"Consumer behaviour"
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Consumer behaviour
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Chong, Calvin
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Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
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