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~isPartOf:"Journal of fashion marketing and management"
~person:"So, Jing Theng"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
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Brand
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Brand architecture
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Brand loyalty
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Brand management
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Consumer behaviour
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Corporate branding
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So, Jing Theng
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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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