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~isPartOf:"Journal of fashion marketing and management"
~subject:"Austria"
~subject:"Brand image"
~subject:"Perception"
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Brand image
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Journal of fashion marketing and management
International journal of retail & distribution management
1
Qualitative market research : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Uncovering Victoria's Secret : exploring women's luxury perceptions of intimate apparel and purchasing behaviour
Hume, Margee
;
Mills, Michael
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 450-485
Persistent link: https://www.econbiz.de/10010197999
Saved in:
2
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
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