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~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand extension"
~subject:"Textilhandel"
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Brand extension
Textilhandel
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
65
Markenführung
65
Fashion
55
Mode
55
Brand image
54
Markenimage
54
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Luxury goods
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Luxusgüter
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Bekleidung
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Beziehungsmarketing
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Textile distribution
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Journal of fashion marketing and management
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
23
Psychology & marketing
19
Journal of retailing and consumer services
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
The IUP journal of brand management : IJBRM
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Research
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Innovatives Markenmanagement
5
International journal of business and globalisation : IJBG
5
Journal of international consumer marketing
5
Marketing letters : a journal of research in marketing
5
Reihe: Marketing : MAR
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of consumer studies
4
International journal of sport management and marketing : IJSMM
4
International marketing review
4
Marketing : ZFP ; journal of research and management
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International journal of hospitality management
3
International journal of retail and distribution management
3
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
14
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11
Branding design elements of mobile fashion retail apps
Magrath, Victoria
;
McCormick, Helen
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10009732058
Saved in:
12
The temporary store : a new marketing tool for fashion brands
Surchi, Micaela
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 257-270
Persistent link: https://www.econbiz.de/10009232516
Saved in:
13
An exploration of fashion retailer own brand strategies
McColl, Julie
;
Moore, Christopher M.
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10008990985
Saved in:
14
Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
Saved in:
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