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~isPartOf:"Journal of fashion marketing and management"
~subject:"Luxury goods"
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Search: subject_exact:"Markenloyalität"
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Luxury goods
Beziehungsmarketing
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Brand loyalty
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Brand management
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Markenführung
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Esmaeilpour, Fariba
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Parsons, Andrew Grant
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So, Jing Theng
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Yap, Sheau-fen
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Journal of fashion marketing and management
Computer-mediated marketing strategies : social media and online brand communities
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
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Global business review
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International journal of contemporary hospitality management
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The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
2
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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