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~isPartOf:"Journal of fashion marketing and management"
~subject:"Perceived quality"
~subject:"Viral marketing"
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The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
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