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~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of service research : JSR"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
269
Relationship marketing
269
Consumer behaviour
103
Konsumentenverhalten
103
Customer satisfaction
72
Kundenzufriedenheit
72
Dienstleistungsqualität
67
Service quality
67
Customer integration
29
Kundenintegration
29
Financial services
25
Finanzdienstleistung
25
Customer value
23
Dienstleistungssektor
23
Kundenwert
23
Service industry
23
USA
22
United States
22
Confidence
21
Vertrauen
21
Brand image
20
Customer service
20
Kundenservice
20
Markenimage
20
Bank
18
Beschwerdemanagement
17
Complaint management
17
Emotion
17
Lieferantenmanagement
17
Supplier relationship management
17
Social Web
15
Social web
15
Viral marketing
15
Virales Marketing
15
Betriebliche Wertschöpfung
14
Brand management
14
Dienstleistung
14
Markenführung
14
Marketing management
14
Marketingmanagement
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265
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269
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269
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5
Sammelwerk
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Case study
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English
269
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Hollebeek, Linda D.
6
Brodie, Roderick J.
5
Eisingerich, Andreas B
5
Beatty, Sharon E.
4
Bolton, Ruth N.
4
Malthouse, Edward C.
4
Sesé, F. Javier
4
Wangenheim, Florian von
4
Auh, Seigyoung
3
Buttle, Francis A.
3
Conduit, Jodie
3
Doorn, Jenny van
3
Evanschitzky, Heiner
3
Harrison, Tina
3
Lemon, Katherine N.
3
McColl-Kennedy, Janet R.
3
Murthi, B. P. S.
3
Parasuraman, A.
3
Polo-Redondo, Yolanda
3
Rafaeli, Anat
3
Rajaobelina, Lova
3
Ruyter, Ko de
3
Sweeney, Jillian C.
3
Verhoef, Peter C.
3
Wieseke, Jan
3
Aksoy, Lerzan
2
Ang, Lawrence
2
Bell, Simon J.
2
Benoit, Sabine
2
Bergeron, Jasmin
2
Brun, Isabelle
2
Calder, Bobby J.
2
Caruana, Albert
2
Danaher, Peter J.
2
Dessart, Laurence
2
Dong, Beibei
2
Durkin, Mark
2
Eggert, Andreas
2
El-Manstrly, Dahlia
2
Evans, Kenneth R.
2
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Journal of financial services marketing : JFSM
Journal of marketing management : MM
Journal of service research : JSR
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
101
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
269
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1
Developing cross-selling capability in key corporate bank relationships : the case of a Nordic Bank
Salo, Jari
;
Cripps, Helen
;
Wendelin, Robert
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
3/4
,
pp. 45-52
Persistent link: https://www.econbiz.de/10012382180
Saved in:
2
Exploring customer's mobile banking experiences and expectations among generations X, Y and Z
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012298246
Saved in:
3
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
4
Tell us again, how satisfied are you? : the influence of recurring posttransaction surveys on purchase behavior
Flynn, Andrea Godfrey
;
Salisbury, Linda Court
;
Seiders, …
- In:
Journal of service research : JSR
20
(
2017
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10011736766
Saved in:
5
The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry
Murthi, B. P. S.
;
Girju, Marina
;
Steffes, Erin
- In:
Journal of financial services marketing : JFSM
24
(
2019
)
1/2
,
pp. 11-20
Persistent link: https://www.econbiz.de/10012059997
Saved in:
6
Religiosity and customer trust in financial services marketing relationships
Alhazmi, Basem Masoud
- In:
Journal of financial services marketing : JFSM
24
(
2019
)
1/2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10012060004
Saved in:
7
Measuring customer equity and managing the customer asset : an explanatory study in the Australian hotels
Carr, Anthony
;
Drennan, Judy
;
Andrews, Lynda
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1670-1700
Persistent link: https://www.econbiz.de/10011608062
Saved in:
8
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
9
Towards a better understanding of mobile banking : the impact of customer experience on trust and commitment
Rajaobelina, Lova
;
Brun, Isabelle
;
Tep, Sandrine Prom
; …
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 141-152
Persistent link: https://www.econbiz.de/10011975268
Saved in:
10
Customer experience in omni-channel banking services
Komulainen, Hanna
;
Makkonen, Hannu
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 190-199
Persistent link: https://www.econbiz.de/10011975280
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