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~isPartOf:"Journal of financial services marketing : JFSM"
~person:"Arcand, Manon"
~person:"Maas, Peter"
~source:"econis"
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Beziehungsmarketing
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Relationship marketing
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Betriebliche Wertschöpfung
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Financial services
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Finanzdienstleistung
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Value creation
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Bank
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Maas, Peter
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Journal of financial services marketing : JFSM
International journal of bank marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
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Working papers on finance
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Zeitschrift für Personalforschung : ZfP
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ECONIS (ZBW)
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1
Towards a better understanding of mobile banking : the impact of customer experience on trust and commitment
Rajaobelina, Lova
;
Brun, Isabelle
;
Tep, Sandrine Prom
; …
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 141-152
Persistent link: https://www.econbiz.de/10011975268
Saved in:
2
What is being exchanged? : framing the logic of value creation in financial services
Puustinen, Pekka
;
Saarijävi, Hannu
;
Maas, Peter
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10010497787
Saved in:
3
Customer value analysis in financial services
Maas, Peter
;
Graf, Albert
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
2
,
pp. 107-120
Persistent link: https://www.econbiz.de/10003802509
Saved in:
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