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~isPartOf:"Journal of financial services marketing : JFSM"
~person:"Rehman, Mohsin Abdur"
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Beziehungsmarketing
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Relationship marketing
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Bank
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Banking
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Beschwerdemanagement
1
Brand credibility
1
Brand image
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Brand management
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Complaint handling
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Consumer behaviour
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agnitude of service failure
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Rehman, Mohsin Abdur
Murthi, B. P. S.
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Samad, Sarminah
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Journal of financial services marketing : JFSM
Journal of Islamic marketing
1
Journal of marketing for higher education
1
Services marketing quarterly
1
The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Exploring customer's mobile banking experiences and expectations among generations X, Y and Z
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012298246
Saved in:
2
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
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